{"id":1385,"date":"2020-01-20T14:16:21","date_gmt":"2020-01-20T13:16:21","guid":{"rendered":"https:\/\/imagis.tv\/?page_id=1385"},"modified":"2024-01-30T15:25:31","modified_gmt":"2024-01-30T14:25:31","slug":"werbefilm","status":"publish","type":"page","link":"https:\/\/imagis.tv\/en\/einsatzgebiete\/werbefilm\/","title":{"rendered":"Werbefilm"},"content":{"rendered":"<div id='top-section'  class='avia-section av-k14q1b3d-84ae0681d61363fdcf74b634f4ac3fea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  __static avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5519gm8-ed7b08fc4645ffd0c02b49e878bb668f\">\n#top .av-special-heading.av-k5519gm8-ed7b08fc4645ffd0c02b49e878bb668f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k5519gm8-ed7b08fc4645ffd0c02b49e878bb668f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k5519gm8-ed7b08fc4645ffd0c02b49e878bb668f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"__page-title\"  class='av-special-heading av-k5519gm8-ed7b08fc4645ffd0c02b49e878bb668f av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_codeblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Werbefilm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-7uog-7ee4eed27102c78098aa7bf4f4cb867a main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1385'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543\">\n.flex_column.av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543 av_three_fourth  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  read_more_text first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k14ovvc6-3ac2cda3b0d08d93b99488c5d8def10f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock padding-100'  itemprop=\"text\" ><h3>Was macht einen Werbefilm oder Werbespot aus?<\/h3>\n<p>In erster Linie zeichnet den Werbspot oder Werbefilm die Laufl\u00e4nge aus. Ob TV, YouTube oder sonstige Kan\u00e4le, die W\u00fcrze in der K\u00fcrze ist das entscheidende. Er dauert nur so lange, dass der User nicht das Interesse verliert. Dabei fokussiert sich der Inhalt des Werbespots auf das eigentliche Produkt der Werbung und verzichtet auf Nebenhandlungen und \u00fcberfl\u00fcssige Informationen. Ein sogenannter Call-to-Action am Ende des Films sorgt idealerweise f\u00fcr die gew\u00fcnschte Handlung des Zuschauers, z.B. den Besuch einer Website.<\/p>\n<h3>Was muss ich im Rahmen meiner Werbung f\u00fcr die Produktion des Werbefilms ber\u00fccksichtigen?<\/h3>\n<p>Entscheidend f\u00fcr die Konzeption des Werbespots ist die Intention des sp\u00e4teren Filmes. Was soll ausgel\u00f6st, welche Reize angesprochen und welche Handlung soll hervorgerufen werden?<\/p>\n<p>W\u00e4hrend Spots f\u00fcr TV und YouTube eher emotionaler Natur sind, bieten Produkt- und Unternehmensvideos meist Informationen und leistungsspezifische Aussagen.<\/p>\n<p>imagis entwickelt gemeinsam mit dem Kunden ein Grundkonzept, das zahlreiche Faktoren ber\u00fccksichtigen muss:<\/p>\n<ul>\n<li>Welche Fakten und Informationen soll der Film \u00fcbermitteln?<\/li>\n<li>Ist es Ziel des Videos, eine emotionale Stimmung hervorzurufen, Wenn ja, welche?<\/li>\n<li>Ist ein Call-to-Action gew\u00fcnscht und welche Aktion soll dieser hervorrufen?<\/li>\n<li>Welche Markenversprechen bietet die Brand und werden diese im Spot ber\u00fccksichtigt?<\/li>\n<li>Wer ist Zielgruppe? Welche Informationen sind verf\u00fcgbar?<\/li>\n<li>Welche Bed\u00fcrfnisse werden mit der Kernbotschaft befriedigt?<\/li>\n<li>Wo wird der Film letztendlich ausgestrahlt?<\/li>\n<\/ul>\n<p>Individuell produzierte Filme, Werbspots und Werbefilme von imagis finden Sie unter unseren <a href=\"https:\/\/imagis.tv\/imagis\/work\/\"><u>Referenzen<\/u><\/a><\/p>\n<p>Suchen Sie Anregungen f\u00fcr Video, Imagefilm oder kommerzielle Filmproduktionen? Haben Sie Fragen zu Idee, Kosten oder Aufwand? Melden Sie sich \u00fcber unsere <a href=\"\/kontakt\/\"><u>Kontakt-Seite<\/u><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3932-5e028b945cb63479ea63cfeab96c6c2a\">\n.flex_column.av-3932-5e028b945cb63479ea63cfeab96c6c2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3932-5e028b945cb63479ea63cfeab96c6c2a av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1385","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising film | imagis.tv<\/title>\n<meta name=\"description\" content=\"Advertising film production - Together with the customer we define all phases in order to deliver a successful end product. 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