{"id":1377,"date":"2020-01-20T14:15:25","date_gmt":"2020-01-20T13:15:25","guid":{"rendered":"https:\/\/imagis.tv\/?page_id=1377"},"modified":"2024-01-30T15:25:31","modified_gmt":"2024-01-30T14:25:31","slug":"social-media-video","status":"publish","type":"page","link":"https:\/\/imagis.tv\/en\/einsatzgebiete\/social-media-video\/","title":{"rendered":"Social Media Video"},"content":{"rendered":"<div id='top-section'  class='avia-section av-k14q1b3d-84ae0681d61363fdcf74b634f4ac3fea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  __static avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1377'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k559y24g-eebb279760f6f897e7026b194e1c740e\">\n#top .av-special-heading.av-k559y24g-eebb279760f6f897e7026b194e1c740e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k559y24g-eebb279760f6f897e7026b194e1c740e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k559y24g-eebb279760f6f897e7026b194e1c740e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"__page-title\"  class='av-special-heading av-k559y24g-eebb279760f6f897e7026b194e1c740e av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_codeblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Social Media Video<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-7uog-7ee4eed27102c78098aa7bf4f4cb867a main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1377'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543\">\n.flex_column.av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543 av_three_fourth  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  read_more_text first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k14ovvc6-3ac2cda3b0d08d93b99488c5d8def10f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock padding-100'  itemprop=\"text\" ><h3>Wozu ein Social Media Video?<\/h3>\n<p>Ein Social Media Video kann eine Vielzahl an Aufgaben erf\u00fcllen und verbreitet sich nachweislich schneller als Content, der in Textform auf facebook, Instagram, etc \u2026 gepostet wird. Die Intention eines Social Media Videos kann vielf\u00e4ltig sein und bewegt sich meist zwischen Unterhaltung und Information \u2026 nat\u00fcrlich auch Werbung. Der gro\u00dfe Vorteil f\u00fcr das Online-Marketing: Es ist die kosteng\u00fcnstige Verbreitung des Videos \u2013 in den meisten F\u00e4llen erreichen Sie hier Ihre Zielgruppe schnell und effektiv.<\/p>\n<h3>Facebook: Videos werden vom Algorithmus bevorzugt.<\/h3>\n<p>Die Nutzer verbringen die meiste Zeit mit Videos. Und das nicht nur auf facebook sondern auch auf Instagram. Aus diesem Grund werden Social Media Videos auf facebook st\u00e4rker gewichtet als normale Contents mit Text und Bild. Die Social Media Kan\u00e4le nutzen die hohe Aufmerksamkeitsspanne von Videos. Das bedeutet selbstverst\u00e4ndlich, dass Idee und Konzept des Videos so funktionieren m\u00fcssen, dass das Video bereits in den ersten Sekunden \u00fcberzeugt und fesselt.<\/p>\n<h3>Instagram: Die Plattform f\u00fcr Videos.<\/h3>\n<p>Egal ob Story oder News-Feed: Instagram ist DER Kanal f\u00fcr Video-Content. In den Stories bis zu 10 Sekunden, im Feed bis zu 60 Sekunden, \u00fcberzeugen Videos deutlich gegen\u00fcber Bild und Text. Gerade j\u00fcngere Zielgruppen wanderten von facebook zu Instagram ab, nachdem Eltern und Vorg\u00e4ngergenerationen facebook f\u00fcr sich entdeckt hatten. Mit Beginn der Zwanziger Jahre l\u00e4sst sich ein \u00e4hnlicher Trend bei Instagram erkennen: Zahlreiche junge Menschen wandern wieder weiter zu TikTok, einer Videoplattform aus China.<\/p>\n<h3>YouTube als Homebase f\u00fcr Videos..<\/h3>\n<p>H\u00e4ufig werden Social Media Videos auf YouTube hochgeladen und von dort \u00fcber Kan\u00e4le wie z.B. facebook gepostet. Das beg\u00fcnstigt einerseits die Platzierung von Videos in der zweitwichtigsten Suchmaschine nach Google und bietet technisch bereits alle Pr\u00e4ferenzen f\u00fcr das Teilen der Videos auf unterschiedlichen Kan\u00e4len.<\/p>\n<p>Mehr zum Thema finden Sie auch in unserer Kategorie <a href=\"\/imagis\/einsatzgebiete\/youtube-videos\/\"><u>YouTube Videos<\/u><\/a> oder unseren <a href=\"https:\/\/imagis.tv\/imagis\/work\/\"><u>Referenzen<\/u><\/a>.<\/p>\n<p>Suchen Sie Anregungen f\u00fcr Ihr Emplyoer Branding oder Ihre Arbeitgebermarke? Haben Sie Fragen zu Idee, Kosten oder Aufwand? Melden Sie sich \u00fcber unsere <a href=\"\/kontakt\/\"><u>Kontakt-Seite<\/u><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3932-5e028b945cb63479ea63cfeab96c6c2a\">\n.flex_column.av-3932-5e028b945cb63479ea63cfeab96c6c2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3932-5e028b945cb63479ea63cfeab96c6c2a av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1377","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media video| imagis.tv<\/title>\n<meta name=\"description\" content=\"A social media video can fulfill a variety of tasks. 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