{"id":1369,"date":"2020-01-20T14:14:16","date_gmt":"2020-01-20T13:14:16","guid":{"rendered":"https:\/\/imagis.tv\/?page_id=1369"},"modified":"2024-01-30T15:25:30","modified_gmt":"2024-01-30T14:25:30","slug":"produktvideo","status":"publish","type":"page","link":"https:\/\/imagis.tv\/en\/einsatzgebiete\/produktvideo\/","title":{"rendered":"Produktvideo"},"content":{"rendered":"<div id='top-section'  class='avia-section av-k14q1b3d-84ae0681d61363fdcf74b634f4ac3fea main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  __static avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1369'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k542thtx-5ae0a38ccd9b248f53e58b6f70c27bc0\">\n#top .av-special-heading.av-k542thtx-5ae0a38ccd9b248f53e58b6f70c27bc0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k542thtx-5ae0a38ccd9b248f53e58b6f70c27bc0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k542thtx-5ae0a38ccd9b248f53e58b6f70c27bc0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"__page-title\"  class='av-special-heading av-k542thtx-5ae0a38ccd9b248f53e58b6f70c27bc0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_codeblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Produktvideo<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-7uog-7ee4eed27102c78098aa7bf4f4cb867a main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1369'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543\">\n.flex_column.av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5jnu-5d6fb371d2ec6a1e23322f47c8cd1543 av_three_fourth  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  read_more_text first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k14ovvc6-3ac2cda3b0d08d93b99488c5d8def10f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock padding-100'  itemprop=\"text\" ><h3>Warum ein Produktvideo erstellen?<\/h3>\n<p>Nichts wirbt besser f\u00fcr ein Produkt als das Produkt selbst. Und ein Produktvideo ist daf\u00fcr das beste Medium. Wir arbeiten dabei mit einfachen Screenshots oder Produktfotos aber auch mit aufw\u00e4ndigen 3D-Zeichungen oder 3D-Animationen. Im Vordergrund der Kommunikation stehen Detailinformationen, Kaufentscheidungen oder den Vertrieb in der Argumentation gegen\u00fcber den Kunden unterst\u00fctzen. Wir produzieren f\u00fcr alle verf\u00fcgbaren Kan\u00e4le: Social Media (YouTube, facebook, Instagram, \u2026), interne Websites, Produktsites, mobile Anwendungen f\u00fcr den Vertrieb, etc \u2026<\/p>\n<h3>Was macht ein Produktvideo aus?<\/h3>\n<p>Produktvideos, wie man sie von YouTube kennt, sind meist informativ statt werblich, aber im Idealfall dennoch emotional und bewegend. Wir holen Interessenten und potenzielle Kunden in ihrer Fachsprache und deren Fachkenntnissen ab. Unabh\u00e4ngig davon, ob der Kunde Produktneuerungen kennenlernen soll, die wichtigsten Funktionen erkl\u00e4rt bekommt oder Besonderheiten pr\u00e4sentiert werden \u2013 ein Produktfilm wird stets individuell konzipiert und produziert. Gleichzeitig gibt es verschiedene Arten von Produktvideos, die f\u00fcr unterschiedliche Anforderungen zum Einsatz kommen k\u00f6nnen:<\/p>\n<h3>Welche Arten von Produktvideos gibt es?<\/h3>\n<p>Stil, Aufwand und Inhalt eines Videos zur Pr\u00e4sentation von Produkten k\u00f6nnen variieren und sind abh\u00e4ngig von Intention und Aufgabe des Produktvideos. H\u00e4ufig werden folgende Arten von Produktvideos unterschieden:<\/p>\n<ol>\n<li><strong>Erkl\u00e4rvideos oder How-to-Videos<\/strong><br \/>\nMit Hilfe einfacher Darstellungsweisen k\u00f6nnen gegen\u00fcber Kunden und Interessenten auch komplizierte Sachverhalte und Produkteigenschaften einfach erkl\u00e4rt und greifbar gemacht werden. Das Produkt selbst r\u00fcckt in den Vordergrund und wird h\u00e4ufig in Aktion gezeigt.<\/li>\n<li><strong>Moderierte Produktvideos<\/strong><br \/>\nDie Vorteile oder Funktionen eines Produktes werden stark durch die Authentizit\u00e4t des Moderators unterst\u00fctzt. Die zus\u00e4tzliche und stark ausgepr\u00e4gte Komponente der Emotion schafft es, zus\u00e4tzlich Vertrauen zur Zielgruppe und zum Kunden aufzubauen und \u00fcberzeugt zus\u00e4tzlich.<\/li>\n<li><strong>Automatisierte Produktvideos<\/strong><br \/>\nMit geringem Aufwand bei gleichbleibender Konzeption k\u00f6nnen automatisierte Videos f\u00fcr Produkte erstellt werden. Die Produktion erfolgt auf Basis eines festgelegten und gleichbleibenden Konzeptes zur Darstellung und Visualisierung und kann dadurch kosteng\u00fcnstig und zeitlich flexibel erfolgen.<\/li>\n<\/ol>\n<p>Spannende realisierte imagis Projekte f\u00fcr Produktvideos finden Sie unter unseren <a href=\"https:\/\/imagis.tv\/imagis\/work\/\"><u>Referenzen<\/u><\/a><\/p>\n<p>Suchen Sie Anregungen f\u00fcr Ihr Produktvideo? Haben Sie Fragen zu Idee, Kosten oder Aufwand? Melden Sie sich \u00fcber unsere <a href=\"\/kontakt\/\"><u>Kontakt-Seite<\/u><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3932-5e028b945cb63479ea63cfeab96c6c2a\">\n.flex_column.av-3932-5e028b945cb63479ea63cfeab96c6c2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3932-5e028b945cb63479ea63cfeab96c6c2a av_one_fourth  avia-builder-el-6  el_after_av_three_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1369","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product video| imagis.tv<\/title>\n<meta name=\"description\" content=\"The best product advertising is the product itself. 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